Welcome to the A-Y-B Newsletter  [firstname]

 If you are a new subscriber a special welcome

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 This Newsletter is by SUBSCRIPTION ONLY You

 are receiving this Newsletter because you requested

 a subscription. Removal instructions are at the end

 of this issue.

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 A word about the Publisher

 My name is Cathy Qazalbash, or better known as Cathy Q.

 Briefly I am a mother with 3 grown or almost grown sons.

 I have always wanted to write ever since I was a small

 kid and now I have the chance. My reason for writing

 this Newsletter is to help all who refuse to fail

 and want to succeed in their busin*ss.

 This Newsletter is not just for me but also for all of you.

 Enjoy!

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 Please let me know what you think. The A-Y-B is an interactive

 newsletter. Your comments are an important addition to making

 the A-Y-B a quality publication.

 I have included a survey in this edition please let me know

 what you like or dislike

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Recommended Ezines

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How To Improve Your Ads Conversion Rate

by Cathy Qazalbash (c)

Your advertising campaign is the lifeblood of your business but if your ads are bringing low conversion rates you need to analyze the factors that could be causing this. It is useless running an ad campaign, which has ads that are not pulling. Your ads are in effect your salespeople and we all know that without good salespeople businesses cannot succeed.

What are the factors that can cause low conversion rates? Here are a few points:

1. The actual ad copy
2. Where you place your ads
3. Type of ads
4. Old and repetitive ads

The actual ad copy: if you have weak and ineffective ad copy you are setting yourself up for failure. You cannot expect good results from an ad that does not have the convincing power it should. If your ad does not either sell or create curiosity (pre sell) to your readers it is useless for your campaign. It is like having a salesman who cannot speak to your prospective clients and customers.

Where you place your ads: Placing of ads is very important. Putting an advertisement in an ineffective ezine, on a website etc is a wasted ad. This can cost you large amounts of money and time. To say nothing of the sales that are lost.

Type of ads: We all know that not all ads are created equal there are different types that will have more exposure than others. The 4 forms of paid online ads are:

1. Classified: these are small ads that are generally placed towards the bottom of an ezine. They can also be placed in a group on a website. These are the cheapest ads and generally get the least exposure
2. Top Sponsor: These should be placed at the top of an ezine before the featured article, and will get good exposure
3. Middle Sponsor: some ezines run these ads and they will be placed usually after the featured article. They will get slightly less exposure than the Top Sponsor ads.
4. Solo Ads: These ads are sent out on their own to the entire database. These have the highest exposure of all.

Old and repetitive ads: Readers do need to see ads several times before buying but too many times and your sales will be lost. Many affiliate programs and network-marketing opportunities provide ads to their affiliates and members. However they neglect to put new ones there, this results in many people using these ads, over and over again. This continuous and repetitive use will result in readers getting bored and the ad becoming ineffective.

How to detect and pinpoint your ads weaknesses:

• Tracking your ads
• Testing your ads

Tracking your ads: Tracking ads will show you how many click throughs you are getting and you can calculate the sales conversion from these statistics. You can see from the results where and which ads are pulling the best. You can use a program like Adminder http://www.adminder.com/go.cgi?id=cathyayb to track and record your ads.

Testing your ads: Testing your ads is critical to their success. Split testing is one of the best ways. You will use 2 different ads for the same product and place them in the same ezine or publication, then track them and see how they pull. Classified ads are usually used for this purpose. You can use split testing for several areas of your advertising campaign like websites and landing pages but publications are the most common.

How to resolve the problems and increase conversion:

• When you get your results of your testing you will be able to find out where and which ads are actually effective. This will allow you to change copy and Place them in publications, websites etc that are responsive.
  • Record all findings in detail so that you can build on successes and avoid repeat failures.
• Tweak and change ad copy often just a couple of words can make the difference. You will find out which ads are pulling with your split testing.
• Try to have several ads for testing, keep a few good ads and rotate them. Make Classifieds, and Solos. Also include some full page ads.
• Make landing pages for ads to help pre sell and get higher conversions. You cn track them this way as well.

The 3 vital components of an ad:

1. Headline: must be an attention grabbing, eye catching headline to make sure it stands out and is read by the reader.
2. Benefits: should be compelling and be able to sell or create curiosity.
3. Call for action: this should be strong and positive.

Your ad conversions can be improved by following these simple steps. When you have strong pulling ads and advertise them at responsive places you will increase your conversion rates and boost your business. Always remember the 3 golden steps. Track, test, and record your results. By doing this you will make more sales and improve your profits 110%.

If you need help with this tactic please feel free to contact me cathy@advertise-your-business.com

I can also write or rewrite your ad for special subscriber rates

Resource Websites

the A-Y-B newsletter works closely with these 3 websites

http://advertise-your-business.com marketing and promotion tools, tips and articles.

http://a1-newsletters.com all about article writing and newsletters as a means for building your business. Home business start-up tips newsletter

http://copywriting-for-websites.com copywriting web content services at affordable prices. special prices for subscribers.

http://a1-fraud-protection.com tips about avoiding and protecting yourself from fraudulent activity. NEW

To come EBay tips

http://www.profwordsearch.com/  the home of original advertising. How to grab your reader's attention with original advertising, with the original Wordsearch Ads

Let the professor make you an original ad that will intrigue

and entertain your readers.

Free download Professor Wordsearch advertising tips

http://copywriting-for-websites.com copywriting and web content writing services at reasonable prices.

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http://www.advertise-your-business.com/linkex

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Opinion Poll

Many thanks to all who have participated; you are

helping to make the

A-Y-B the number one Newsletter for learning to

promote your business.

++ Especially for you ++  ! fname what would

you like to see in this

Newsletter?

Please take a minute to look over this short 3 question

Opinion Poll and

just copy & paste your answers into an email to me

cathy@advertise-your-business.com 

Subject Opinion Poll. Opinion Poll.

Make this your Newsletter!

1) What subjects interest you the most (for Articles/tips) .. ........................................................

2) How can I improve the A-Y-B for you

what you like/dislike ........... ...........

3) Are you happy with a weekly publication,

or would you like A-Y-B

to be every 2 weeks ........................................

4) Would you like a forum associated with this newsletter....

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Fre* Ads please write

Cathy@advertise-your-business.com  

I prepare these on Thursdays

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Advertising in the A-Y-B

http://www.advertise-your-business.com/advertising_in_the_a.htm

Need a professional ad or any editing for your ads

http://www.advertise-your-business.com/copywriting.html

Special subscriber rates available

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++A-Y-B editor must approve all Ads Please no Adult,

Gambling, or illegal ads No cigarette or Alcohol Ads Try to

 restrict your ads to Marketing and Home Business

opportunities  Thank you. ++

If you want further help and tips on advertising please visit

http://www.advertise-your-business.com  

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A LITTLE LEGAL STUFF

When you subscribed to this Newsletter:

The subscriber agrees, by accepting this email newsletter
subscription, to indemnify the publisher against false
accusations of spam to include, but not limited to, payment
of all damages, loss of web hosting fees and services, all
damages for loss of business and goodwill, and any and all
fees or fines that may be imposed against the publisher by
any federal, state, local authority or civilian business
entity as a result of the false spam accusation."

Wishing you success

Cathy Qazalbash

6025 Cork County Rd

Galloway

OH 43119

USA

614/853-0472